The Places

Truffle Week

A living body. An experience in the making.

Truffle Week is fuelled by the passion and involvement of everyone. It is not a top-down event, but a network that grows from the ground up, made of territories, chefs, communities, and people who choose to honour the truffle.

Every place that joins becomes part of something bigger: a movement that spans Italy and the world, bringing culture, taste, and beauty.

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Truffle Cities

When a territory chooses to celebrate the truffle

A Truffle City is a municipality — large or small — that chooses to honour the truffle by creating a programme of events during the 10 days of Truffle Week.

All it takes is the desire to participate, engage, and tell the story of your territory through the truffle.

What a Truffle City does

  • Organises at least one event per day during the 10 days of Truffle Week
  • Guarantees at least one event for children
  • Involves local public figures (institutions, entrepreneurs, notable personalities)
  • Actively contributes to finding local and national stakeholders
  • Documents everything with professional photos and videos
  • Makes its social media channels available to amplify the Truffle Week message
  • Appoints a local contact for promotion and press

Accepted events

Masterclass Tastings Workshops Dog trekking Charity dinner Exhibitions Concerts Conferences Children's events Other (agreed)

What a Truffle City receives

  • Complete operational manual
  • Territory promotion strategies
  • Sponsorship acquisition strategies
  • Strategies for engaging local operators
  • Proven event formats ready to use
  • Ongoing support from the central organisation
  • Truffle world news to fuel local communications

How to become a Truffle City

It's simpler than you think.

Who can form a Promoting Committee?

  • Anyone who loves truffle and good taste
  • Local institutions
  • Trade or cultural associations
  • Food & wine businesses
  • Event management agencies

First step: Fill out the form, get contacted, and start the adventure.

Become a Truffle City
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Casa Truffle

The truffle as philosophy, not as a season

A Casa Truffle is a restaurant or hotel where the truffle is not a guest, but the protagonist. Not only during Truffle Week, but all year round.

It's a place that chooses to make the truffle a defining element — a promise to the customer, a reason to return.

What a Casa Truffle does

  • Organises at least 2 events during the 10 days of Truffle Week
  • Offers a dedicated truffle menu for the entire week
  • Documents all events with photos and videos
  • Makes its social media channels available

What a Casa Truffle receives

  • Operational manual for year-round truffle promotion
  • Client loyalty and acquisition strategies
  • Official Casa Truffle sticker
  • Ongoing support from the organisation
  • Truffle world news for your communication
  • Support in creating original truffle recipes

Whether you're a city restaurant or a mountain trattoria, if you speak the language of truffle with authenticity, you belong in our network.

Become a Casa Truffle
Join the Network

Become part of Truffle Week

Fill out the form and we'll get back to you within 48 hours.